Business Strategy
We help founders decide where to play and how to win. That means market and competitor research, positioning, pricing direction and a go-to-market plan, all written down so every later decision can point back to it.
Who it's for
Founders facing a launch, a raise or a new market, who need decisions backed by evidence.
Sound familiar?
- You're entering a market and need to know who's there and why they win.
- Your positioning changes depending on who's pitching.
- You have a launch date but no plan for who you're launching to.
What we offer
- Market research & idea validation
- Market and industry research, startup and idea validation
- Business model & go-to-market
- Business strategy and planning, business model, go-to-market, customer and commercial strategy
- Competitive & growth strategy
- Competitive and positioning strategy, product and portfolio strategy
- Strategic advisory for founders
- Ongoing advisory and founder's assist
What you get
- Market and competitor research, sourced and dated
- Customer interviews and synthesis [CONFIRM]
- Positioning and messaging
- Pricing direction
- Go-to-market and launch plan
- Decision memos you can share with your team and investors
How it runs
- Research
We map the market, competitors and customers from primary sources. - Insights
The few things that matter, each with its evidence. - Ideas
Strategic options and their trade-offs. - Execution
A plan with owners, dates and the numbers that show it's working.
Timeline
[CONFIRM: typically 2–6 weeks]
Price
[DECIDE: Research Sprint from $1,500; full strategy from $X]
Start with a Research Sprint. Two weeks, fixed price [DECIDE: from $1,500]. We build the research base for your question: your market, your audience and your competitors. Every finding is sourced and dated, and our reading is marked as ours. If you carry on with us, the sprint fee counts towards the project. [CONFIRM]
Questions
Is this a deck or a plan?
A plan. You get the research, the reasoning and the decisions, written so your team can act on them.
Can strategy lead into brand and product work?
Yes. That's the point of one research base: the evidence carries straight into brand and product, so nothing is learned twice.
